1. Introduction

At Mobile Direct, we use cookies to enhance your experience on our website, personalise content, and improve the effectiveness of our marketing efforts. This Cookie Policy explains how we use cookies, what types of cookies we use, and how you can manage your preferences.

We may update this policy occasionally. We encourage you to review this page periodically to stay informed.

2. What Are Cookies?

Cookies are small data files that are downloaded onto your device when you visit our website. They help us understand your preferences, provide a customised experience, and improve the performance of our site. Cookies can be of various types, including pixel tags, mobile identifiers, and local storage used by web browsers or mobile apps.

3. Why We Use Cookies

We use cookies for several key purposes:

• Remember Your Preferences: We store your language, region, and other preferences to make your browsing experience smoother and more personalised.
• Improve Website Performance: Cookies help us understand how you navigate through our site, enabling us to enhance your experience and ensure that you can easily find what you need.
• Measure Marketing Effectiveness: We track the success of our marketing campaigns and improve the relevance of the ads you see.

4. Types of Cookies We Use

• Essential Cookies: These are crucial for the basic functions of our website, such as security, network management, and accessibility. They cannot be switched off, though you can configure your browser to block them (this may affect site performance).
• Analytics and Performance Cookies: These help us count visitors, understand how they interact with our site, and monitor which pages are most useful. All data collected is anonymous and aggregated.
• Personalisation Cookies: These allow us to recognise you when you return. We use them to greet you by name and remember your specific settings.
• Marketing Cookies: Often set by our advertising partners, these cookies build a profile of your interests to deliver targeted advertising relevant to you across other websites.

5. Third-Party Cookies

We use trusted third-party cookies from services such as Google Analytics and Facebook to track your browsing habits and enhance our marketing efforts. These cookies may collect information about your online activities across different websites to tailor ads to your interests.

6. Managing Your Cookie Preferences

You have control over how cookies are used on our website. You can adjust your preferences by modifying your browser settings. Most browsers allow you to refuse cookies or delete existing ones.

Note: Disabling certain cookies (especially Essential Cookies) may impact your experience on our website and restrict access to critical features like the trade-in checkout process.

7. Contact Information

For more details on how we handle your data, please review our Privacy Policy. If you have any questions or concerns regarding this Cookie Policy, feel free to reach out to us:

Email: info@mobiledirectonline.co.uk
Phone: +44 161 521 5551